• Our Mission Our mission statement and brand statement are the basic principles we live by.

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    我们的品牌宣言

    我们的品牌声明尤其重申了一个多世纪以前我们公司成立的精神。这种精神在2016年成为我们的品牌宣言，在我们为社会发展做出贡献的同时，仍然指导我们对现代社会的多样化挑战和需求做出更有效的回应。
    A SUSTAINABLE FUTURE New Value through Technology

    A SUSTAINABLE FUTURE New Value through Technology

    自YANMAR成立100多年以来，我们公司一直秉承世界领先技术的开拓精神。如今，这项技术一直是我们的核心关注点，使我们能够利用各种能源并将其转化为可用于人类高效便利的能源。

    通过我们不断发展的技术，YANMAR通过将我们的产品，服务和知识整合到卓越的质量，全面的解决方案中，不断努力超越客户的期望，并提供卓越的终生价值。

    食品和能源是两个日益重要的需求，YANMAR致力于为我们的客户提供最佳解决方案。我们从各种资源，研究机构和公司收集知识和见解，以开发旨在创建全球可持续发展社会的创新。

    所有人的可持续繁荣，以及可持续的自然环境。 YANMAR将把这两个“可持续性”提升到一个新的水平，迈向新世纪的繁荣时代。

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    YANMAR's FUTURE VISION The New Value We Aim to Create

    在“A Sustainable Future”的口号下，我们以面向未来的四个方面来定义社会。
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    VISION01 An Energy-Saving Society

    能源获取更多。随时无浪费，安全且负担得起的热量，工作和电力。

    Our Solution
    通过开发可以最佳利用各种能源的高效，负担得起的发动机技术和系统，我们减少了环境负担，并使社会对所有人都更加满意。

    VISION02 A Society Where People Can Work and Live with Peace of Mind

    缓解恶劣的工作条件。人们在安全和充实的工作中过上安全的生活，并与自然和谐相处，过着有回报的生活。

    Our Solution
    我们使用自动化和自治来减少工作量并提高生产率，找到使机器和车辆更安全，更易于操作的技术解决方案，并支持基础设施和城市规划，以创造更好的工作环境。

    VISION03 A Society Where People Can Enjoy Safe and Plentiful Food

    随时随地美味又营养的食物。人人享有更健康的生活。

    Our Solution
    从准备土壤到种植，收割等等，我们一直为餐桌上的食物价值链提供全面支持。我们决心创建一个人们可以继续享受风味礼物的社会。

    VISION04 A Society That Offers an Exciting Life Filled with Rich and Fulfilling Experiences

    充分利用工作和娱乐。所有人的生活质量更高。

    Our Solution
    我们不仅追求产品和服务的易用性和创造力，还支持产品和活动，以教育下一代并鼓励文化发展。我们的目标是使工作和娱乐在日常生活中更加充实。

    Activities Towards Realization of Our FUTURE VISION

    为了实现更加繁荣的未来，我们超越了业务范围，开展了在全球范围内培育文化和培育下一代的活动。

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    创始人精神
    开拓进取的精神和
    节约燃料
    服务人类

    创始人的精神是我们品牌宣言和愿景的基础。一个多世纪后，这种精神仍然至关重要，激发我们不断发展并寻找解决社会挑战和丰富人们生活方式的新方法。

    我们创始人的精神传承了一百多年。

    Yanmar's founder Magokichi Yamaoka was born to a farming family and saw the terrible toll agricultural labor took on those around him. Driven by the vision of easing the burden on workers through automation, he was the first in the world to achieve the difficult engineering feat of creating a compact and practical diesel engine.
    Knowing that, for resource-poor Japan, every drop of fuel had to be put toward social development, Yamaoka turned the company’s ability to produce superior engines to the task of expansion into the industrial machinery field, never forgetting the principle “To Conserve Fuel Is to Serve Mankind.”
    And now, today. On a global scale, we face many challenges: the population problem, energy and environmental issues, food production. The world is searching for sustainable ways to live. As heirs to Yamaoka's belief that "To Conserve Fuel Is to Serve Mankind," in 2016, we refined this idea to “A sustainable future,” expressing our goal of responding more effectively to the diverse challenges and needs of modern society and contributing to further social development.

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    使命宣言

    Our mission, for the future of Earth and the human race.
    To achieve this mission, based on the principles of “A Sustainable Future” derived from our founder's spirit, we will strive toward a more abundant tomorrow.

    We strive to provide sustainable solutions for needs which are essential to human life. We focus on the challenges our customers face in food production and harnessing power, thereby enriching people’s lives for all our tomorrows.

    使命宣言阐明了洋马集团的宗旨，我们对社会的责任，我们在世界上的地位。它向我们的客户和利益相关者宣告我们所从事的领域以及我们在社会中所扮演的角色，并且在这瞬息万变的时代中不断为我们提供指导。

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    视觉识别/企业识别

    品牌商标（FLYING-Y）

    The “Y” from YANMAR. The brand logo is derived from our company name, as well as the Japanese dragonfly (Oniyanma), a symbol of good harvest in Japan. The logo combines these two motifs to express Yanmar's will to leap forward into the next century. The sharp form represents our spirit of innovation, ready to open up the future, as well as our world-leading technology. Our corporate color red represents the pioneering spirit, defiance, and passion, as well as the sun and abundant natural wealth.

    品牌标识

    Corporate Brand. In 1952, we changed our company name, and we took this as an opportunity to create a logo based on the word “Yanmar.” Since then it has evolved with the times, and in 1993 our current design was unveiled.

    公司名称由来

    “Yanmar” was established as a trademark in 1921. The name is a combination of the Yanma Dragonfly (known by names such as Oniyanma and Ginyanma) and the “Yama” from the name of the company founder Magokichi Yamaoka.
    In 2002, we made a fresh start as a holdings company, and changed our name to Yanmar Co., Ltd. and then changed its name to the current “Yanmar Holdings Co., Ltd.”

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